ORDINARY FITS

SUBU is a footwear brand that has reinvented the concept of winter sandals. Originating from Japan, the brand's unique design combines the convenience of slip-on footwear with the warmth and protection needed for colder climates. SUBU's sandals are known for their innovative use of materials, including a water-resistant Teflon-coated outer layer and a cushioned, insulated lining for comfort. The brand's aesthetic merges functional design with a sleek, modern look, offering a practical yet stylish solution for those seeking versatile winter footwear. Perfect for quick outings or cozy indoor wear, SUBU provides a distinctive blend of comfort and style.

Since its inception in 2016, SUBU has achieved a remarkable milestone by producing 1 million pairs of shoes, a feat made possible through widespread support. This significant achievement underscores the brand's commitment to sustainability, a core principle that has been evident since the launch of their NANNEN line in 2021. Designed for durability and longevity, NANNEN showcases SUBU's dedication to creating products that withstand the elements. From the AW22 SUBU Concept Collection onward, the brand has taken further strides towards environmental consciousness. The introduction of models utilizing eco-friendly fabrics marks SUBU's continued efforts to blend innovative design with a dedication to environmental stewardship.

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