How do we choose our brands?

We based our selection on few but important criteria: beautiful products, great quality, inspiring stories and sustainable production.

Why is sustainability so important?

Because the Earth is important. We should be able to buy clothes, shoes, bags & more whilst respecting our planet.

Find out why our brands are ethical and what makes them different. Welcome to the future of fashion…

First, VEJA

THE Veja PROJECT

Veja was the first brand of the agency and became our inspiration !

The core of Veja is composed of three materials: wild rubber, agro-ecological cotton and B-mesh.

The main things is that they don’t claim that they are perfectly ecological, but they work for it, do their best and it is already 99% more than 99% of sneakers brands.

Amazonian rubber

Rubber is used in the sole of every sneaker. But VEJA buys rubber in the Amazon forest, directly from rubber tapper communities, paying 4 times the market price. The Amazon is the only place on Earth where rubber trees grow in the wild. In the Brazilian state of Acre, the seringueiros, rubber tappers, harvest the rubber used in VEJA soles. They have the authorization to tap the rubber trees following a path only they know. This circuit allows the trees to regenerate. It helps to fight against deforestation as the Seringueiros prefers to work for brands like VEJA than to cut the trees to raise cattle. More than 1953 tons of Amazonian rubber have been purchased by VEJA from 2007 till the end of 2021.

AGRO-ECOLOGICAL COTTON

The cotton used for their canvas and linings is more than organic, it’s agro-ecological, which means that it helps the field to be more productive using principles of plants helping each other’s, without any chemical use and reducing the amount of water. Since the launch of the VEJA project in 2004, close to 1 052 tons of organic and fair trade cotton have been purchased directly from producer associations in different regions of Brazil and the Peruvian coast.

Then they also developed the B-Mesh (Bottle-Mesh) which is the first material 100% made out of recycled plastic bottles. It is waterproof and breathable.

THEN, ARMOR LUX, WHICH MAKE PEOPLE LIVING SINCE 1938...

The Armor Lux business exist since 1938 in Brittany, France, and since this date they have always taken care of their employees, their region and their factories that are still in Brittany. Armor Lux has built its reputation on the quality of its products, but more then that they built their development based on ethical value and they are engaged in many sustainable and charity project and try to produce their textile in the best way possible.

Armor Lux decided more then 10 years ago to produce and sell products made with fair-trade organic cotton with the association Fair Max Havelaar. Their engagement cross the borders and assure to give better life and work conditions to the cotton producers in Africa and to protect the environment in the same time.

They focus their social responsibility on Human rights, protection of the environment and respect of the health of users. Many labels and certifications testify of their strong engagement for a long time now such Global compact since 2004, OEKO-TEX and Fair Trade since 2005 and GOTS since 2008 among others. Armor Lux continues to deepen its commitment and in 2022 they obtained the certification Responsibility Europe.

HANDCRAFT AND MADE IN FRANCE WITH BLEU DE CHAUFFE

Bleu de Chauffe prides themselves of being made in France. Their partners are involved in the project that encompasses essential and common values and respects ethical and environmental standards. Social and environment values are at the centre of their approach and guide their actions. They claim truly that proximity and traceability of all components help to reduce the carbon footprint. The cutting, fabrication and stitching are hand-made by qualified artisans renowned for their skill, experience and expertise.

Bleu de Chauffe bags are the best example of what handcraft have to offer.

More then that Bleu de chauffe leathers are natural leathers with vegetal tanning agents. Vegetal tanning is the process of transforming leathers by means of natural agents: mimosa, chestnut, acacia. Bleu de chauffe tannery in Aveyron, France, takes huge precautions in water treatment. After use, the water is left to settle, then clarified and released into the river just as pure as it was before using. At the end, the artisan sign and date each leather bag he has built and each leather bag is lifetime guarantee… It means that as long as you carry your Bleu de Chauffe Bag you avoid waste and over-consumption …

GRAMICCI ORGANIC COTTON AND RESPONSIBLY-SOURCED MATERIALS

Since 2022, cotton used in Gramicci’s items is 100% organic cotton and since 2021, Gramicci have begun new efforts to replace all Performance Line materials with responsible-sourced ones. Several styles are concerned.

The first one is recycle 3layer. This 3 layer material uses recycled polyester derived from PET bottles for the outer cloth and weaves it into a mini ripstop fabric with urban outdoor style. For the lining cloth, a tricot material with a soft feel woven with the same recycled polyester thread is used. Furthermore, recycled materials are also used for the membrane that provides the function of moisture permeability and waterproofing, and all three layers are composed of materials that have passed GLOBAL RECYCLE STANDARD. In addition, the water repellent is treated with fluorine Ryoyo's water repellent, which has an impact on the environment, making it a sustainable, moisture-permeable waterproof material.

The second one is recycle quarter knit. For the 21FW season, Gramicci has updated the material from last season to recycled polyester.

Gramicci also changed the raw material from Stormfleece to recycled polyester derived from PET bottles and changed to a grid type weave which doesn't stick to the skin. The 100D DYNATE ROBIC fabric has been updated with recycled NY raw materials, and made environmentally friendly while still maintaining its function.

PICTURE ORGANIC AND SUSTAINABILITY

Recycled Materials

Picture Organic Clothing utilizes recycled materials in their products. They often incorporate recycled polyester, which helps reduce the demand for new raw materials and lessens the environmental impact of their clothing production.

Organic Fabrics and Certifications

Picture Organic use organic cotton and other eco-friendly materials in their garments. Organic cotton is grown without the use of synthetic pesticides and fertilizers, reducing harm to the environment and promoting soil health. Picture Organic Clothing is proud to have third-party certifications like GOTS (Global Organic Textile Standard) and OEKO-TEX Standard 100 as it validates their commitment to sustainability and product safety.

The brand is also committed to fair Labor Practices, ensuring that the workers involved in the production of their clothing are paid fair wages and work in safe conditions, promoting ethical and sustainable manufacturing.

Eco-Friendly Manufacturing

Picture Organic Clothing emphasizes eco-friendly manufacturing processes. This includes efforts to minimize water and energy consumption during production, reducing the carbon footprint associated with their products.

Transparency

The brand is transparent about its sustainability efforts. They provide information about their materials, manufacturing practices, and environmental initiatives, allowing consumers to make informed choices.

Repair and Recycling Programs

The brand encourage customers to repair and recycle their clothing items, extending the lifespan of their products and reducing textile waste.

As an outdoor and eco-focused brand, Picture Organic Clothing aligns with the values of many environmentally conscious consumers, encouraging outdoor activities and a connection with nature.